Crisis Marketing effectiveness : During and After COVID-19

Loss of sales and profit is a given for many businesses around the globe, and many companies will go out of business during the COVID 19 crisis.
The VUCA (volatility, uncertainty, complexity, and ambiguity) disruption created by the virus means that, on top of financial impact, brand and even corporate reputation, earned over years, are also at risk.

Marketing effectiveness : the Holy Grail of marketing

Some companies have the luxury to have big, relevant data sets in order to find out precisely what sells and what doesn’t, some other have also the money to invest into sophisticated marketing effectiveness systems that use Big Data.

In this Whitepaper you will find information about the implication of increased access to data, rise of digital and too many article on ROI with no concrete solutions.

Therefore after over 20 years experience in the industry and in Marketing strategy for the greatest brand worldwide, I provide you with a better understanding of the Marketing ecosytem.

           > The Problem

           > The solutions

           > Marketing effectiveness Ecosystem