Marketing effectiveness : the Holy Grail of marketing
Some companies have the luxury to have big, relevant data sets in order to find out precisely what sells and what doesn’t, some other have also the money to invest into sophisticated marketing effectiveness systems that use Big Data.
In this Whitepaper you will find information about the implication of increased access to data, rise of digital and too many article on ROI with no concrete solutions.
Therefore after over 20 years experience in the industry and in Marketing strategy for the greatest brand worldwide, I provide you with a better understanding of the Marketing ecosytem.
> The Problem
> The solutions
> Marketing effectiveness Ecosystem